eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Andrea Steele, Director of Digital Direct at The Hershey Company
The Hershey Company Logo

Andrea Steele

Director of Digital Direct
The Hershey Company

Check out the incredible speaker line-up to see who will be joining Andrea.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:55 PM Panel Discussion: Getting Found: Amazon As Your Customer’s New Search Engine

Discoverability is an ongoing challenge for retailers especially given the thousands of online storefronts and product choices now available to customers. Panelists will discuss the methods they are using to maximize discoverability and improve overall customer experience. 
Learn ideas for:

  • Putting yourself in the shoes of your customer to analyze how they are beginning their product searches and on which websites (like Amazon)
  • Positioning your products on Amazon and ensuring they are at the top of the search 
  • Working with Amazon —how it can be worth your marketing dollars to position yourself better on the marketplace, and where you should budget otherwise