Andrea Steele

Director of Digital Direct & Operations The Hershey Company

Andrea Steele is the Director of Digital Direct at The Hershey Company. Her role includes managing Hershey’s owned digital properties, including its DTC, B2B, and brand.com sites, as well as leading CRM and Search. Prior to joining Hershey, Andrea was at Unilever for 6 years, where she oversaw insights, capabilities, content, and CRM for the Ecommerce COE and Digital Transformation for the US business. Before going client side, Andrea was at L2 Inc. (now part of Gartner), where she helped companies such as Shiseido, L’Oréal, and LVMH develop digital and organizational strategies, led Digital IQ Index® reports, and managed 35 global accounts. Andrea began her career in a one-year rotational program run by The Direct Marketing Association (now the ANA). Upon completion, she was hired by strategic-marking firm Goodman&Company to consult for organizations like PayPal, SAP, and Microsoft. Ms. Steele holds a bachelor’s from Columbia University and a MPS from FIT.