eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Amber Hameed, VP, Information Systems at Dollar Shave Club
Dollar Shave Club Logo

Amber Hameed

VP, Information Systems
Dollar Shave Club

Check out the incredible speaker line-up to see who will be joining Amber.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

2:50 PM Panel Discussion: Determining Buyer Intent With Data-Driven Campaigns

This session presents use cases for more effective ways to use customer data, outlining how to get greater insights and provide a better customer experience. Join HP, Dollar Shave Club and GSK as they outline how they’ve used data effectively at their organizations, and how you can do the same.

  • Unifying customer data across platforms to get useful customer insights 
  • Understanding how AI can be used as a customer acquisition tool 
  • Discussing the challenges and results from a real-time AI implementation 
  • Optimizing campaigns to ensure that customers receive personalized messaging vs. mass messaging