Amanda Mitzman | eTail Palm Springs

Amanda Mitzman

Amanda Mitzman

E-Commerce Director John Paul Mitchell Systems
Amanda Mitzman
Fashion and Beauty professional with 15+ years of experience in the e-commerce and retail marketing world. Leading digital team environments from Fortune 500 companies to small businesses and start-ups. This was not written by AI.

Tuesday, February 24

3:15 PM Track 3: Panel Discussion: Crafting Vision Driven Storytelling: Transform Your Brand Narrative Into Lasting Customer Loyalty

Storytelling is no longer just a marketing tool—it’s the heartbeat of a brand that forges deep, lasting connections with customers and fuels unwavering loyalty. Vision-driven storytelling transforms a simple message into an immersive, authentic experience that captivates hearts and minds in a crowded marketplace. During this panel discussion, creative leaders reveal the secrets to crafting compelling brand narratives that spark trust, ignite passion, and turn customers into devoted advocates who champion your brand for the long haul through:

  • Examining the future of digital storytelling and how immersive media can draw out improved omnichannel sales
  • Understanding how you are influencing the customer through various forms of interactive media
  • Studying customer needs, desires and experiences to inform decision making around content
  • Remaining detail oriented via digital channels to ensure authentic brand voice that truly connects to your brand promise


Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda