Amanda Jacobs | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Amanda Jacobs

Director of eCommerce & Lifecycle Marketing Eaze Inc.

With over 15 years of expertise in digital marketing, Amanda Jacobs leads eCommerce and Lifecycle strategies for Eaze (CA) and Green Dragon (CO, FL), overseeing high-impact campaigns across multiple regulated markets. She specializes in optimizing email, SMS, and push channels, leveraging data-driven approaches to drive customer engagement, retention, and revenue growth. Amanda's experience spans B2C and B2B marketing, vendor management, and loyalty programs, making her a trusted advisor on best practices for selling regulated products on marketplaces.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Track 4: Panel: Strategies for Effective Product Marketing in Regulated Industries

  • Navigating compliance requirements to craft compelling and compliant marketing messages 
  • Utilizing targeted digital marketing strategies to reach niche audiences within regulatory constraints 
  • Incorporating transparency and education into marketing campaigns to build trust and credibility 
  • Leveraging partnerships with industry influencers and experts to amplify compliant messaging and reach 

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda