Amanda Bopp

VP, Marketing & CRM Kate Spade

Ms. Bopp has spent her career working directly for or on behalf of some of the most world’s most admired brands across consumer packaged goods, beauty, and fashion. She began her career at Nestle in their Leadership Development Program, a program intended to take recent college graduates and provide them with strong foundations in sales & marketing. During her 8+ years at Nestle, Ms. Bopp worked across a variety of functions and categories living and working in various markets such as Chicago, Los Angeles, Boston, and San Antonio. Following her time at Nestle, Ms. Bopp worked in direct to consumer marketing and data & analytics most notably at British customer data science company, dunnhumby. During her time at dunnhumby, Ms. Bopp was a Director on the Macy’s engagement working with some of Macy’s key strategic partners including the Estee Lauder Companies and Michael Kors. Her role in partnering with these brands was to conduct data science & analytics projects, translating the findings into marketing strategies and tactics. Transferring to the client side, Ms. Bopp joined Michael Kors in 2015 where she became Vice President of Marketing. During her time at Michael Kors, she led the strategy, development, and launch of the Michael Kors loyalty program, Kors VIP. More recently, she brought her passion for customer centric marketing and all things digital to Kate Spade where she joined the brand Vice President of Digital Marketing and CRM. In this role, she leads full funnel digital strategy across brand and performance tactics as well as CRM and insights. Ms. Bopp holds a Master’s in Cosmetics & Fragrance Marketing from the Fashion Institute of Technology where she is also an adjunct professor of digital marketing.