eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Alyssa Smith

News Anchor Cheddar

Alyssa Julya Smith has been an anchor at Cheddar for nearly two years, joining right after the company launched. During her time at Cheddar, she has interviewed over 3,000 people in Business, Finance, Technology and Entertainment. Prior to Cheddar, Alyssa spent fifteen years in the fashion and entertainment industry. She has thrived as a professional model and actress, traveling the world, landing covers of magazines, as well as appearing in major movies, TV shows and commercials. Alyssa has hosted numerous shows for Esquire Network and owned her own luxury swimwear label that was featured in Vogue, W Magazine and became a celebrity favorite. In addition to her natural affinity for health and wellness, Alyssa has worked extensively with research and development teams in the natural product space, collaborated with health care providers and is in constant contact with experts and influencers within the category. Alyssa holds a degree from Annenberg School of Communication and Journalism from the University of Southern California. 

Check out the incredible speaker line-up to see who will be joining Alyssa.

Download The Latest Agenda