eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Allison Edgerton, President at Birchbox
Birchbox Logo

Allison Edgerton


President
Birchbox

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda

Day Two – Wednesday, June 30, 2021

Wednesday, June 30th, 2021


1:40 PM Keynote Panel: Fostering A Mission-Driven Culture That Will Thrive in our Values-Based World

  • Highlight how mission and values alignment leads to better business outcomes
  • Embracing authenticity and transparency and ensuring all stakeholders are on board  
  • Gathering feedback from all areas/departments of the company on what they view as your company values
  • Learning where there are gaps between what they see now and what you’d like them to see/feel 
  • Fostering a culture of employee engagement & mentorship 
  • Continuously improving on these values & your mission statement 
  • Expressing values throughout the customer journey to invite and build a community, with an open dialogue