Allan Barr | eTail Palm Springs

Allan Barr

Allan Barr

Global VP of Digital Solutions The Coca-Cola Company
Allan Barr

Allan Barr is a seasoned global executive with deep expertise in the Consumer Packaged Goods (CPG) industry, spanning Food & Beverage, Beauty Care, Health Care, and Home Care sectors. He is widely recognized for driving profitable, sustainable growth through innovation, digital transformation, and operational excellence. A passionate strategist and change agent, Allan excels at building capabilities that guide organizations through complex digital evolutions unlocking long-term value. Most recently, Allan served as the global head of digital commerce strategy, capabilities, and business operations at The Coca-Cola Company. In these roles, he capitalized on the accelerating digital revolution to design and scale a global B2C ecosystem. His work spanned multiple models including eTail, D2C, and Unattended Retail; positioning The Coca-Cola System for future-ready consumer engagement and revenue growth. Previously, Allan held senior leadership roles at Procter & Gamble and The Gillette Company, where he led Innovation, Supply Chain Management, and Customer Development functions. It was here that Allan developed his enduring philosophy of fusing innovation with execution to simultaneously deliver transformational outcomes for consumers, customers, and brands. In addition to his corporate leadership, Allan is committed to lifelong learning and education. He is a part-time professor at Northeastern University's D'Amore-McKim School of Business, where he has taught for over 16 years, specializing in Operations Management, Supply Chain Management and Sustainability. Allan holds an MBA from Northeastern University, a BA from Assumption College, and numerous executive certificates from Stanford, MIT, Dartmouth and other premier institutions in Digital Strategy, Innovation, Supply Chain Management and Global Leadership.

Monday, February 23: Summit Day

9:45 AM Customer Journey: Keynote Panel: Everything, Everywhere, All at Once: Evolving to Meet Changing Omnichannel Buying Patterns

Omnichannel buying behaviors are evolving faster than ever, challenging retailers to meet customers wherever and however they choose to shop. With shoppers moving seamlessly across physical stores, online platforms, and social channels, brands must adapt to deliver consistent, frictionless experiences at every touchpoint. In this keynote panel, industry leaders discuss strategies for evolving retail operations and marketing to keep pace with changing omnichannel patterns and capture growth opportunities across all channels. Panelists will cover: 
  • Analyzing how shoppers now use multiple digital and physical touchpoints before making a purchas
  • Leveraging mobile-first strategies, including one-click checkout, AR features, and location-based offers
  • Adopting AI-powered personalization and real-time data to deliver hyper-targeted recommendations and consistent brand experiences
  • Embracing innovations like click-and-collect, same-day delivery, and immersive in-store technologies

Thursday, February 26

9:30 AM Main Stage: Keynote: Managing Volatility & Decreasing Disruptions Across Your Supply Chain in 2026 and Beyond

  • Looking at your supply chain from end to end and making sure you understand where disruptions are occurring and what trends are causing them to occur
  • Partnering with other departments to better understand key elements of the supply chain
  • Coming to terms with what you need to do in order to manage your supply chain in the next 12 months of continued disruptions
  • Investing in technology that helps you to identify capability gaps and restructure your supply chain for the future

Check out the incredible speaker line-up to see who will be joining Allan.

Download The Latest Agenda