Alison Schmitz

Director, Product Delivery & Digital Experience Jo-Ann Stores, Inc.

Alison leads eCommerce Content and Digital Solutions at JOANN Stores, the nation's leading fabric and craft retailer. Her team bridges the gaps between merchandising, marketing and digital teams, bringing cohesive customer experiences to life across digital channels. She is a champion for lean and agile methodologies, continuous improvement and creating the best omni-channel customer experience. Alison touches many parts of the business, including User Experience, Personalization, Product Management and Delivery, Business Analysis and Product Roadmaps, with oversight to the omni-channel shopping experience. 

She is a proven digital leader, with more than 15 years of experience growing JOANN's eCommerce business and improving the Digital Journey.