eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Alison Schmitz, Director, Product Delivery & Digital Experience at Jo-Ann Stores, Inc.
Jo-Ann Stores, Inc. Logo

Alison Schmitz


Director, Product Delivery & Digital Experience
Jo-Ann Stores, Inc.

Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda

Transform UX + MERCHANDISING SUMMIT

Monday, February 24th, 2020


1:55 PM Your Customers Are Craving Convenience: What Omni Optimization Factors You Need To Know

Today’s customer wants what they want when they want it. How are you accommodating them and understanding how to make their omni-channel experience frictionless? Alison Schmitz of Jo-Ann Stores will walk you through some of the work they are doing to improve CX and drive sales. Discuss: 

  • Reducing pick-up time by having designated areas in-store for online orders
  • Expanding SKU assortment online and on m sites
  • Incentivizing store associates to assist with omni orders
  • Being competitive with pricing