Alison Noda | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Alison Noda

Director of eCommerce Hexclad Cookware

Alison Noda has over 10 years of experience in the tech and eCommerce space, with a proven track record of bridging the gap between brand, growth, and operations to drive impactful results. She began her career at Yelp before pivoting to e-commerce at Rothy’s, where she started as a CX training lead and later joined the digital product team under growth marketing. There, she spearheaded digital content strategy and played a critical role in over 50 product launches, including three category expansions, while collaborating across UX, digital product, and marketing teams.

At Liquid I.V., Alison oversaw eCommerce web strategy and led a comprehensive website rebuild as part of an overall brand refresh, which successfully launched in May 2024. Currently, she serves as the Director of eCommerce at Hexclad Cookware, where she continues to bring her expertise in digital content strategy and cross-functional collaboration to elevate the customer experience and drive growth while bringing brand storytelling to life on the .com site.

Alison’s ability to navigate the intersection of brand, growth, and operations makes her a standout leader in the eCommerce space.

Monday, February 24: The Future Customer Journey Summit (retailer only)

3:05 PM Panel: Payment Trends To Watch in 2025

  • Exploring the latest payments technologies 
  • Reviewing changing customer behaviors around payments 
  • Determining the right payments strategy for your brand 
  • Reviewing the changing world of mobile payments from SMS, peer to peer and mobile wallet 
  • Examining BNPL options and whether it makes sense for your customers and products 
  • Discussing social commerce payments 
  • Assessing payment partners

Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda