Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
Recognized as the leading disruptor in the lingerie market (and fastest growing) we’re excited to kick off Day 2 of eTail with Third Love. Dave Spector, the Co-Founder/Co-CEO of ThirdLove realized as a Partner at Sequoia Capital what it takes to drive the future of D2C Retail. Having a great partner in Heidi Zak, Dave launched ThirdLove, and it swiftly became the headlining brand that makes real-fitting lingerie for “real” women. Learn lessons from Dave around how to use tech and social media to drive engagement and grow sales.
Bombas, a Hot 100 retailer and one of the fastest growing retailers today, is an early adopter of direct-to-consumer selling. They continue to reassess their approach in today’s changing retail landscape when it comes to marketing. Learn from CMO Kate Huyett during this dynamic keynote presentation. You’ll understand how she consistently evolves Bombas’ strategy based on data that leverages customer behaviors and insights to inform decisions across all marketing touchpoints (and how to apply this to your brand).