Alexandra Martin

Senior Manager, Site Merchandising & Optimization Kendra Scott

My primary mission is to drive sales and enhance conversions through leading strategic merchandising and optimizations. I immerse myself in the intricacies of our jewelry offerings, ensuring that our online platform not only captivates our audience visually but also guides them seamlessly toward making a purchase. Beyond the aesthetics, my focus extends to data-driven strategies that keep our site funnels finely tuned in alignment with current market trends.