Adam Bridegan

CMO
Rhone

Adam Bridegan is the Chief Marketing Officer at Rhone – the men’s premium performance lifestyle brand that was founded in 2014. Adam is a global marketer with a passion for growing brands and building teams. As CMO at Rhone, Adam oversees teams for all Branding, Performance Marketing & Growth, Marketing Technology and Development, and PR, Communications and Community Marketing efforts. Under Adam’s leadership, Rhone has achieved triple-digit growth year over year since inception and has been named “one of the top retail brands to watch in 2019.” Adam has had the privilege of working with passionate, innovative teams at multi-billion dollar enterprises, startups and companies through IPO and has been featured in CNBC, Cheddar, Glossy, and Business Insider. Prior to joining Rhone, Adam worked with in-house teams from Booking.com, Priceline.com, KAYAK.com, RentalCars.com, and Instructure. He has also advised and invested in several startups in the health, lifestyle and food industries.

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Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

2:10 PM Off And Running: Rhone’s Omni-Rewards Loyalty Launch

Retailers across the industry are revamping their Loyalty programs as customers’ standard expectations have changed. This past July, men’s performance lifestyle brand, Rhone, released their new Rhone Rewards loyalty program, touting the “perks” that customers demand, from free 2-day shipping to no membership fees. Join CMO, Adam Bridegan, - discover tricks that have increased loyalty and resulted in triple digit growth year over year since inception!

The research and implementation story behind Rhone Rewards
Why charging for perks will be detrimental to your brand
Listening to naysayers but finding a way to make your project happen!
The data that fueled further growth since implementing Rhone Rewards
Taking the data and feedback and turning it into actionable insights