Adam Bridegan

CMO
Rhone

Adam Bridegan is the Chief Marketing Officer at Rhone – the men’s premium performance lifestyle brand that was founded in 2014. Adam is a global marketer with a passion for growing brands and building teams. As CMO at Rhone, Adam oversees teams for all Branding, Performance Marketing & Growth, Marketing Technology and Development, and PR, Communications and Community Marketing efforts. Under Adam’s leadership, Rhone has achieved triple-digit growth year over year since inception and has been named “one of the top retail brands to watch in 2019.” Adam has had the privilege of working with passionate, innovative teams at multi-billion-dollar enterprises, startups and companies through IPO and has been featured in CNBC, Cheddar, Glossy, and Business Insider. Prior to joining Rhone, Adam worked with in-house teams from Booking.com, Priceline.com, KAYAK.com, RentalCars.com, and Instructure. He has also advised and invested in several startups in the health, lifestyle and food industries.

Check out the incredible speaker line-up to see who will be joining Adam.

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Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021

1:20 PM Always Be Testing: Combining Content & Data to Improve Digital Performance

Join Tom Logan, Co-Founder & CEO at Cohley, and Adam Bridegan, CMO at Rhone, as they discuss Rhone’s massive shift in strategy that included going from running 10 ad tests a week to 50+ per day, and the realization that Adam calls his “a-ha” moment. Tom and Adam will discuss how to strike the right balance between brand and creative testing, and how differentiating content at scale leads to discovering and serving more audience cohorts.

They will discuss:

Benefits and best practices of testing diverse content at scale to improve digital performance
Using the data collected via content testing to guide brand strategy and edge out competitors
Proactively using content as a means to discover and serve more audience cohorts