eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Abigail Jacobs, VP, Marketing at Sephora
Sephora Logo

Abigail Jacobs


VP, Marketing
Sephora

Check out the incredible speaker line-up to see who will be joining Abigail.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


10:35 AM Keynote: Building A Community Where Diversity Is Expected And All Are Welcome

In May 2019, Sephora launched its “We Belong to Something Beautiful” initiative, led by a new company manifesto that stated its simple but audacious goal: to lead the industry in inclusion and diversity.  Sephora’s first Chapter of the campaign, “Identify as We,” revealed in June 2019, focused on gender fluidity and inclusion; in August, Sephora launched “Color Up Close,” a campaign celebrating the diversity and vast ethnicities of all its clients. With the Belong campaign, broadly, Sephora pledges its commitment to expressing its values externally through all future corporate actions and campaigns, and continually demonstrating that it sees and celebrates each and every one of its clients - all colors, shades and backgrounds.  

  • Learn about Sephora’s recent “We Belong to Something Beautiful” campaign, a public articulation of the organization’s longstanding values around diversity, inclusion and empowerment, coupled with an unwavering promise to never stop building a community where diversity is expected and all are welcomed
  • Sephora will share how its multi-layered, long-term brand campaign is designed to not only create meaningful connections with clients through a shared value system, but help ignite immediate improvements within Sephora’s own internal practices and culture and set the foundation for long-term change across the industry
  • Sephora demonstrates that the road to culture change is long, imperfect, and complex inside an organization of more than 16K employees
  • Through holistic, thoughtful programming -- and the ongoing help of internal and external experts -- organizations can create the necessary foundation and long-term practices and policies to best serve all of its diverse clients