eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Pradeep Elankumaran


Pradeep Elankumaran is the CEO and co-founder of Farmstead, the new AI-powered digital micro-grocer reinventing the supermarket model with technology that sources and delivers local food from farm-to-fridge in 60 minutes. Prior to founding Farmstead, he spent many years building and running design and operations-focused consumer technology products. Notably, Pradeep led mobile video monetization and Livetext at Yahoo, managed the driver growth product team at Lyft and also co-founded a YC-backed mobile photo-sharing product. Pradeep received his BS in Physics & Astronomy from the University of Maryland. 

8:55 AM Keynote Disruption Panel Remix: Start-Ups: Started From The Bottom (Now They're Here)

Do you ever wonder how the very best pureplays got their big break? And how they pushed the envelope in order to thrive in a fiercely competitive eCommerce landscape? Join three startups as they look back on their past twelve months of hustle, and explain what they focused on first to make their concepts turn into reality:
• Emphasizing responsiveness to customer needs
• Taking a technology first approach to growth 
• How to build your digital team from the ground up

5:15 PM Panel Remix: Delivery …What’s The Next Big Thing?

Speed to deliver has become the hottest subject in eCommerce. But can your business support the supply chain economics? There are extremely creative and viable options for delivery today—and we’re not just talking drones. The executives on this panel offer their ideas for:
•Examining your brand’s  demographic and customer base to assess if same day or next day delivery is achievable
•Competing with Amazon and Google: how to assess which speedy delivery options will work for your brands without cutting into profit margins
•Re-thinking supply chain economics with local same day delivery: is it worth the loyalty, or is it cutting too much into profit?
•Driving in-store pick-up perks: connecting endless aisle to boost fulfillment options