eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Kyle Pretsch

Director, IT
Lucky Brand

4:10 PM Equipping Your In-Store Staff With Mobile Technology To Create An Omni-Channel Experience

Implementing tech in-store also means important training for your front-facing associates. And once implemented, reviews of day-to-day services to ensure efficient operation is the make or break. Kyle presents the development, design and optimization of technology and systems functions that enhance the customer experience with:
•Ways to utilize tablets and technology in-store to convert customers by explaining a product in detail
•Using tablet for inventory management to get a product shipped to the customer
•Embracing show-rooming by working with the customer to compete with other companies, and offering a better deal