eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Kedar Deshpande

Sr. Director, Marketing & Product Management
The Zappos Family of Companies

11:45 AM AI Panel Remix: Re-Wiring The Organization For AI Growth

When it comes to building out your AI goals, how do you separate your hopes and dreams from the tough realities of implementing it? Based on their recent experiences, our panelists explain how they are developing a cohesive AI strategy for data sharing to achieve specific business goals. In this eye opening session, you’ll learn the importance of: 
• Centralizing data and hiring data scientists to assess qualitative growth 
• Breaking down silos to bridge the gap between marketing and IT 
• Data dashboards: showcasing metrics to communicate business value to the company