Justin Potts

VP, Digital Office Depot

Justin Potts is Vice President of Digital for Office Depot, where he is responsible leading Office Depots’ digital transformation. He and his team have one simple goal - help small businesses succeed by leveraging new business models, new products and services and transformative digital technology. Office Depot’s BizBox concept is one of several initiatives being led by Justin and his team.

Justin is a start-up junkie. He has helped launch and take to market several venture-backed digital, ecommerce and technology companies – managing everything from digital and technology strategy, ecommerce and digital marketing. Some of the companies Justin has help launch and grow include ON Technology, which he helped grow to a successful IPO and later acquisition by Symantec, Send.Com and the Home Decorating Company.