eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Justin Potts

VP, eCommerce and Digital Marketing
Office Depot

Justin Potts is Vice President of Digital for Office Depot, where he is responsible leading Office Depots’ digital transformation. He and his team have one simple goal - help small businesses succeed by leveraging new business models, new products and services and transformative digital technology. Office Depot’s BizBox concept is one of several initiatives being led by Justin and his team.

Justin is a start-up junkie. He has helped launch and take to market several venture-backed digital, ecommerce and technology companies – managing everything from digital and technology strategy, ecommerce and digital marketing. Some of the companies Justin has help launch and grow include ON Technology, which he helped grow to a successful IPO and later acquisition by Symantec, Send.Com and the Home Decorating Company.

2:05 PM Retailers, Evolve or Die. A 10 Step Plan To Amazon-Proof Your Retail Business

The choice for retailers is simple, evolve or die – so why are so many retailers struggling to transform themselves and failing to compete with Amazon?

In this session you will learn;
•         How to identify and then clear the road blocks preventing you from re-inventing your retail business – structure, culture, technology, ideology.
•         How to develop and implement a 10-step plan for pivoting and reinventing your retail business.
•         How to Amazon-proof your business.