eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Jenna Saverino

Director, eCommerce Marketing & Merchandising

2:05 PM Millenial Madness: Marketing Merchandise Beyond Mundane Messaging

Millenials are obsessed with product. And they are obsessed with showing that product (which in turn makes them advertisers!).  Knowing how and what they buy is what you need to focus o—and you need to organize for that now. Jenna showcases bliss’ forward thinking strategies with:
•What reports, tools you need to measure how Millenials are using your merchandise from your sector and business 
•Measuring which products, content and digital designs are resonating
•Understanding how Millennials want to connect—is it personal or social?
•Winning more Millennials based on lookalike modeling from  product selection, content, messaging and design

2:50 PM Panel Remix: Millennial Marketing—Tapping Into The Social-Obsessed, Future Buyers

Join this thought provoking panel that tackles the question, “What is the real role of social media in the customer journey?” As shopping becomes more popular on Facebook, Instagram and Pinterest, we’ll show you how to tap into this millennial trend, and allow them to purchase quickly and easily through social channels:
•Setting up team infrastructure to manage social engagement programs
•Measuring feedback from social channels and developing the correct KPIs 
•Assessing tools to help monitor what the customer is saying about your brand 
•Building earned media programs to create stories and narratives that are low cost