eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


James Meeks

Head of Mobile

5:15 PM Panel Remix: Leveraging Mobile Devices To Enhance The Customer Experience

Now more than ever, all retailers are laser focused on creating amazing mobile website experiences, designed with the customer at the forefront. These mobile-first (and mobile-only) brands are making the most of smartphone strengths and constraints, and inviting customer feedback along the way. Learn what it takes to create the best possible mobile customer experience, including:
•Create a mobile website with the same appearance, speed and functionality as your app and desktop
•Remove complex design components to declutter the site and simplified the overall mobile experience
•Make it easy for users to unlock your product catalog and quickly select which option they're interested in learning more about