eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Harsh Acharya

Head of Technology and Product,

As the Head of Product Management for, Harsh leads vision, strategy and execution of next generation digital and commerce capabilities for across the globe. His team partners with internal and external customers to drive discovery and implementation of strategic programs that span from Learn, Shop and Purchase experiences to Omni-channel Loyalty, Personalization and Targeting platforms. Harsh loves building highly data driven teams that define and deliver on their key KPIs while keeping customer at the center of everything they do.

9:45 AM Keynote Panel Discussion: Evolving Your Digital Organization For The Future

This keynote panel delves into how to evolve your digital organization.  During the panel, learn how to transform your culture to execute successful omni-channel initiatives:  what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers…because the best leaders know when balancing innovation with profit , you don’t have to sacrifice one for the other.
•Looking at barriers to cultural transformation
•Keeping up with and mapping changes for the very short term, short term, and long term
•Realistic goals and sales milestones: growing the business and ensuring scalability 
•Developing an overall data-centric picture of your customer as the foundation for your business strategies

4:50 PM Having A Digital Focus On Asia

With a borderless web, the possibilities as to where your next customer may be is endless. But as many companies continue to focus on Asia, there are complicated layers to understand how those regional customers buy. Join Harsh in this overview of how to have a digital focus on Asia and what he and the Dell team have discovered: 
•Differentiating buying habits between Asian countries, especially China
•Learning how digital is being integrated into brick and mortar 
•Accepting different methods of payment 
•Social media best practices, and becoming knowledgeable about communication preferences 
•Looking at mobile adoption and the penetration of different regions