eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Grant Barth

Former Chief Merchandising Officer
Levi Strauss & Co.

Since the earliest days of his global brand leadership and merchandising career, Grant Barth has been privileged to build, expand and reinvigorate diverse brands that range from vintage and contemporary apparel categories at Levi’s to newly developed products at Nike, including footwear, outerwear and sportswear.

Grant has served as Chief Merchandising Officer for Levi’s since 2013, heading up five global and regional teams that have consistently delivered top-line and bottom-line growth of between 3% and 5% annually on annual revenue of more than $5 billion:

His 16-year track record at Nike encompassed roles as diverse as Global Apparel Leader for Outerwear; Merchandising and Product Director for Nike Japan International; and Director of Nike’s Asia Pacific Apparel Emerging Business. His leadership skill sets include every stage of strategic and creative direction, encompassing digital communities and influencers, process engineering, global supply chain and fiscal oversight.

1:25 PM Keynote: Architecting A Brand Through Merchandising Excellence

Global brands have never been more important to today’s consumer.  They are trusted while being held to a higher standard of excellence than much of the smaller, niche competition.  One unifying theme to their success is the strong focus on merchandising in all its definitions.  

Building a strong foundation based on merchandising fundamentals has never mattered more in a time of relentless change and innovation.  We require a blueprint to drive clarity of concept, brand and product strategy to deliver on the ultimate consumer experience.  This blueprint is similar to how an architect builds to last the test of time.  Brands are no different.  In order to evolve constantly it is essential to understand the critical components for long term success.

At Levi’s & Nike, Grant used these fundamentals to build and revitalize businesses in markets across the globe by. Learn as he shares best in class case studies and simple steps to implement a foundation in merchandising principles will be the goal of this keynote session:

• Building a world class team and attract the best talent in the industry
• Focusing on strategy first.  Taking the time to build slow in order to accelerate for the long term
• Creating desire through key items that will drive a profitable core for the business
• Exciting the customer through the theater of the experience. Ensuring all you do is in service to this most critical brand touch point