eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Frederick Clark

CTO
Dermstore (Target Corp.)

Frederick has 15 years of experience building successful, large scale ecommerce companies. He played key roles in the startup, growth and acquisitions of both Bizrate/Shopzilla and NewCars.com. He built Dermstore from scratch and led it through the acquisition and integration with Intelligent Beauty and then through a second acquisition by Target Corp. He currently helps Dermstore and Target find the middle ground between nimble startup and Fortune 50 corporation.



10:55 AM CIO/CTO Keynote Panel Discussion: Agents For Automation And Change Within Your Organization

The CTOs and CIOs of top retail are getting more attention than ever, as siphoning through technology to be lean, systematic, and strategic, to avoid the “duct tape” method to be seamless is imperative. The leaders on this panel discuss:

• With retailers moving so fast and do more with less, at one point is less not enough?
o Examining your internal team and ensuring immediate decisions can be made to avoid analysis paralysis 
• Prioritization: weighing opinions and needs of the company before jumping on a new, hot tech…which tech is right for your company?
• How to outsource tech, delegate, or group tech together? What will move the needle?
o Building immersive environments that have cloud, AI, and ML capabilities
• Reality Versus Virtual Reality: opinions on how VR can work in verticals. How does it track back to converting sales?