The martech landscape is expanding rapidly — with more channels, more content, more teams involved, and more pressure to deliver faster. But many organizations still rely on disconnected systems, manual processes, and scattered information that slows work down and makes it harder to stay consistent. In this video, learn how to connect teams, tools, and content in one centralized system so your martech can scale efficiently, stay consistent, and adapt to what’s next.

Speakers:

• Lynn Herman, ABM Marketing Manager, Canto

In this beginner-friendly webinar, we’ll show you how to set up ecommerce payment systems using AI — quickly, affordably and without the need for expensive developers. Whether you’re using a standard shopping cart like or a custom site, this session will help you get your payments live and running with ease. By the end of this session, you’ll have the knowledge and tools to set up ecommerce payments quickly, without the steep costs or long wait times.

Speakers:

• Eric Lee, Product Advocate, Global Payments
• Shane Logsdon, Senior Director, Product Management, Global Payments
  

In this webinar, we'll share practical tips and effective examples to help you create a brand that feels clear, compelling, and consistent across every channel.

Speakers:

• Sharon Werner, Founder and Creative Director, Werner Design Werks
• Julie Kucinski, Founder, Pitchwell
• Lynn Herman, ABM Marketing Manager, Canto
  

Join Snowflake and Edgewell’s leading experts in Consumer Goods to hear their predictions for the year about how industry leaders are leveraging AI and data to optimize supply chain, revenue growth management and campaign analytics. They will cover:

• 2025 trends and predictions to watch for in Consumer Goods
• Best practices and practical advice from industry leaders on ways to set up a solid data foundation
• How brands can leverage generative AI capabilities to better serve customers while maintaining the human touch and personal connections

DTC marketers are experiencing rising CAC and lower ROAS by only investing in digital marketing channels to promote their products. Finding ways to tell their story in the real world is a competitive advantage for better ROI and sales. This 51-minute video goes in depth on how to execute an effective Out-of-Home Advertising strategy by relying on experts. You'll also learn how OOH is measurable and how to apply those analytics to your overall marketing goals.

Speakers:

• Greg Wise, Cofounder and Chief Customer Officer, Onescreen.ai
• Cam Bush, Head of Advertising, HexClad
• Charlie Riley, Head of Marketing, Onescreen.ai

As AI technologies continue to mature, retail and consumer goods companies are at the forefront of adopting these technologies at scale. This 32-minute video will explore the AI use cases that are driving significant value in the industry, with insights from Snowflake and Accenture on how these innovations are being implemented.

Speakers Include:

• Prabhath Nanisetty, Snowflake Head of Retail Data & Quick Commerce, Snowflake
• Anoop Gopinatha, Global Managing Director of Industry Generative AI, Microsoft Gen AI and Center for Advanced AI, Accenture