eTail Virtual Summit & Expo 2021
February 23 - 25, 2021
Online (ET)
Webinars
How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers
As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:
- Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
- Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
- Campaigns that are differentiated enough from competitors’
- Trying to figure out how to survive and stand out amid Amazon’s dominance
Speakers:
- Sameer Patel, CEO of Kahuna
- Rich Lesperance, CMO of Swap.com
- Brett Goldberg, Co-CEO & Co-Founder of TickPick
- Ted Silverman, Director, Member Communications, from Rue La La
How to Target In-Market Shoppers and Double Your Engagement Rates
Tune in to see how V12 Data and BMW discussed:
- Implementing omnichannel strategies to target in-market shoppers
- Identifying consumers who have recently visited your store—or a competitor's location
- Lessons learned on turning in-market shoppers into new customers
Speakers:
- Anders Ekman, CEO of V12 Data
- Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW
How Monoprice leveraged AI-driven site search & clever merchandising to increase conversions
Key Takeaways:
- Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
- Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
- Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions
Speakers:
- Nelson Fisher, Product Manager, Monoprice
- Monal Patel, Chief Product Officer, Unbxd
New Data: What Wins Consumers’ Trust Online
Key Takeaways:
- Discern what digital content and product page characteristics consumers actually care about from the rest
- Find out what motivates consumers to pay more while shopping online
- Hear how consumer preferences differ by product type and age range
Keynote Speaker:
- Malcolm Faulds, EVP of Marketing, Salsify
Mastering Audiences to Deliver Personalized Experiences
Key Takeaways:
- Understanding the differences between managing and mastering audiences
- Discovering a path to achieve audience mastery
- Uncover best practices and lessons learned on how to apply audience mastery in your organization
Speakers:
- Steve Riegel, Sr. Director, Audience Innovation, Merkle
- Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe
Driving E-Commerce Conversions with Intelligent Personalization
Discover how to drive e-commerce conversions through emulating that same in-store luxury experience online:
- Analyze the trends and learn how to thrive in a heavily saturated world of e-retail
- Understand how personalized AI can transform and boost the success of your business
- Featured customer case study to speak to success of implementing AI personalization within their retail site
Speakers:
- Amede Hungerford, Chief Marketing Officer at Reflektion, Inc.
- Shai Tamari, Solution Architect, at Reflektion, Inc.