eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Webinars

How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers

How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

  • Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
  • Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
  • Campaigns that are differentiated enough from competitors’
  • Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

  • Sameer Patel, CEO of Kahuna
  • Rich Lesperance, CMO of Swap.com
  • Brett Goldberg, Co-CEO & Co-Founder of TickPick
  • Ted Silverman, Director, Member Communications, from Rue La La
How to Target In-Market Shoppers and Double Your Engagement Rates

How to Target In-Market Shoppers and Double Your Engagement Rates

Tune in to see how V12 Data and BMW discussed:

  • Implementing omnichannel strategies to target in-market shoppers
  • Identifying consumers who have recently visited your store—or a competitor's location
  • Lessons learned on turning in-market shoppers into new customers

Speakers:

  • Anders Ekman, CEO of V12 Data
  • Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW
How Monoprice leveraged AI-driven site search & clever merchandising to increase conversions

How Monoprice leveraged AI-driven site search & clever merchandising to increase conversions

Key Takeaways:

  • Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
  • Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
  • Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

  • Nelson Fisher, Product Manager, Monoprice
  • Monal Patel, Chief Product Officer, Unbxd
New Data: What Wins Consumers’ Trust Online

New Data: What Wins Consumers’ Trust Online

Key Takeaways:

  • Discern what digital content and product page characteristics consumers actually care about from the rest
  • Find out what motivates consumers to pay more while shopping online
  • Hear how consumer preferences differ by product type and age range

Keynote Speaker:

  • Malcolm Faulds, EVP of Marketing, Salsify
Mastering Audiences to Deliver Personalized Experiences

Mastering Audiences to Deliver Personalized Experiences

Key Takeaways:

  • Understanding the differences between managing and mastering audiences
  • Discovering a path to achieve audience mastery 
  • Uncover best practices and lessons learned on how to apply audience mastery in your organization

Speakers:

  • Steve Riegel, Sr. Director, Audience Innovation, Merkle
  • Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe
Driving E-Commerce Conversions with Intelligent Personalization

Driving E-Commerce Conversions with Intelligent Personalization

Discover how to drive e-commerce conversions through emulating that same in-store luxury experience online: 

  • Analyze the trends and learn how to thrive in a heavily saturated world of e-retail
  • Understand how personalized AI can transform and boost the success of your business
  • Featured customer case study to speak to success of implementing AI personalization within their retail site

Speakers:

  • Amede Hungerford, Chief Marketing Officer at Reflektion, Inc.
  • Shai Tamari, Solution Architect, at Reflektion, Inc.