Webinars

This expert webinar will outline the best practices ecommerce leaders should use to drive the most impactful product content to market, including:

• Improving product descriptions
• Leveraging customer reviews
• Implementing efficient workflows

Speakers:

• Vivian Shin, Brand Building & Market Development at Nutiva
• Binsen J. Gonzalez, CMO of Singular Sound
• Michelle Burtchell-Spector, VP of Marketing at Salsify

This webinar dives into:

• How the battle against click fraud can be won, and what no longer works
• How programmatic ad buys are compromised, and how to solve this challenge
• Latest stealth bot that is grabbing affiliate revenue, riding on the coattails of real human transactions
• The business impact to marketing across all types of bots
• How to detect and protect your marketing programs and budgets

Speakers:

• Jack Chiang, Former Affiliate Marketing Manager at Shutterfly
• Ido Safruti, CTO of PerimeterX
• Jamie Clarke, Co-Founder & CEO from Live Out There Inc.

Key highlights from this webianr session:

• Businesses which implement segmented customer marketing see an increase in all key customer KPIs within weeks of deploying their strategy
• Blast email campaigns leave money on the table and drive customers away
• Customers have come to expect brands to communicate with them in a personalized, emotionally intelligent manner

Panelists:

• Kristy Schoebel, Email Marketing Manager, Silver Star Brands
• Brad Wilson, Digital Marketing Manager, Robbins Brothers
• Yoav Susz, Director of Business Development, Optimove

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

• Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
• Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
• Campaigns that are differentiated enough from competitors’
• Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

• Sameer Patel, CEO of Kahuna
• Rich Lesperance, CMO of Swap.com
• Brett Goldberg, Co-CEO & Co-Founder of TickPick
• Ted Silverman, Director, Member Communications, from Rue La La

Tune in to see how V12 Data and BMW discussed:

• Implementing omnichannel strategies to target in-market shoppers
• Identifying consumers who have recently visited your store—or a competitor's location
• Lessons learned on turning in-market shoppers into new customers

Speakers:

• Anders Ekman, CEO of V12 Data
• Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW

View our latest webinar with Oracle NetSuite and IWA Wine Accessories to:

• Understand what is a unified data platform is, and how it can benefit retailers
• Realize how a unified data platform can lead to better customer experience
• Know the impact data management has on running a more efficient retail organization
• Learn how IWA switched to a unified cloud-based data platform

Speakers:

• Ben Argov, President at IWA Wine Accessories
• Chris Benner, Senior Industry Principal for Retail at Oracle NetSuite

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd

Key Takeaways:

• Discern what digital content and product page characteristics consumers actually care about from the rest
• Find out what motivates consumers to pay more while shopping online
• Hear how consumer preferences differ by product type and age range

Keynote Speaker:

• Malcolm Faulds, EVP of Marketing, Salsify
  

Key Takeaways:

• Understanding the differences between managing and mastering audiences
• Discovering a path to achieve audience mastery 
• Uncover best practices and lessons learned on how to apply audience mastery in your organization

Speakers:

• Steve Riegel, Sr. Director, Audience Innovation, Merkle
• Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe