Webinars

Key highlights include topics such as:

• Get insights into how Amazon manages campaign performance
• Learn how page speed affects user engagement and conversion metrics
• Find out what causes the most common performance issues
• Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
• Discover tools that go far beyond what Google Analytics can tell you

Speakers:

• Tammy Everts, Senior Researcher & Editorial Director, SOASTA
• Meredith Wollman, Manager, Customer Marketing, Walmart.com

Join this webinar and build the perfect referral program for your brand. Key topics include:

• What type of referral program is right for your brand
• The importance of an advocate
• How to recruit your advocate army
• Real-world examples of different referral programs

Featured Speaker:

• Jen Gray, Director of Marketing at Extole

This expert webinar will outline the best practices ecommerce leaders should use to drive the most impactful product content to market, including:

• Improving product descriptions
• Leveraging customer reviews
• Implementing efficient workflows

Speakers:

• Vivian Shin, Brand Building & Market Development at Nutiva
• Binsen J. Gonzalez, CMO of Singular Sound
• Michelle Burtchell-Spector, VP of Marketing at Salsify

This webinar dives into:

• How the battle against click fraud can be won, and what no longer works
• How programmatic ad buys are compromised, and how to solve this challenge
• Latest stealth bot that is grabbing affiliate revenue, riding on the coattails of real human transactions
• The business impact to marketing across all types of bots
• How to detect and protect your marketing programs and budgets

Speakers:

• Jack Chiang, Former Affiliate Marketing Manager at Shutterfly
• Ido Safruti, CTO of PerimeterX
• Jamie Clarke, Co-Founder & CEO from Live Out There Inc.

By viewing this on-demand webinar, Forrester Research and Enesco will lay out the:

• Understand the B2B Commerce Landscape
• Learn best practices that B2B merchants can implement in 20
• Discover how easy it is for B2C merchants to implement a B2B commerce website
• Learn the top priorities facing B2B merchants

Speakers:

• Andy Hoar, Principal Analyst at Forrester Research
• Pan Schechtman, Vice President of eCommerce Incentives at Enesco
• Scott Compton, Senior Commerce Strategist at MarketLive

By viewing this on-demand webinar, Unique Vintage and Bronto Software will present:

• How abandon cart messages can increase revenue and conversion rates
• Practical planning guides for holiday marketing
• How Unique Vintage leveraged different email marketing techniques to re-engage customers and drive revenue

Speakers:

• Courtney Lear Wallace, Digital Marketing & Ecommerce Director of Unique Vintage
• Joe Stickney, Manager of Demand Generation at Bronto Software

By viewing this on-demand webinar, Baymard Institute and Moovweb will lay out:

• Common errors that lead to high cart abandonment rates
• Best practices for reducing friction and increasing conversions
• Techniques for instilling trust and confidence among your e-commerce customers

Speakers:

• Jamie Appleseed, Co-Founder of Baymard Institute
• Haresh Kumar, Vice President of Marketing at Moovweb

Key highlights from this webianr session:

• Businesses which implement segmented customer marketing see an increase in all key customer KPIs within weeks of deploying their strategy
• Blast email campaigns leave money on the table and drive customers away
• Customers have come to expect brands to communicate with them in a personalized, emotionally intelligent manner

Panelists:

• Kristy Schoebel, Email Marketing Manager, Silver Star Brands
• Brad Wilson, Digital Marketing Manager, Robbins Brothers
• Yoav Susz, Director of Business Development, Optimove

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

• Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
• Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
• Campaigns that are differentiated enough from competitors’
• Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

• Sameer Patel, CEO of Kahuna
• Rich Lesperance, CMO of Swap.com
• Brett Goldberg, Co-CEO & Co-Founder of TickPick
• Ted Silverman, Director, Member Communications, from Rue La La

Tune in to see how V12 Data and BMW discussed:

• Implementing omnichannel strategies to target in-market shoppers
• Identifying consumers who have recently visited your store—or a competitor's location
• Lessons learned on turning in-market shoppers into new customers

Speakers:

• Anders Ekman, CEO of V12 Data
• Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW

View our latest webinar with Oracle NetSuite and IWA Wine Accessories to:

• Understand what is a unified data platform is, and how it can benefit retailers
• Realize how a unified data platform can lead to better customer experience
• Know the impact data management has on running a more efficient retail organization
• Learn how IWA switched to a unified cloud-based data platform

Speakers:

• Ben Argov, President at IWA Wine Accessories
• Chris Benner, Senior Industry Principal for Retail at Oracle NetSuite

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd