eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Webinars

From Research to Buy: Delivering Digital Product Content that Drives Sales

From Research to Buy: Delivering Digital Product Content that Drives Sales

This expert webinar will outline the best practices ecommerce leaders should use to drive the most impactful product content to market, including:

  • Improving product descriptions
  • Leveraging customer reviews
  • Implementing efficient workflows

Speakers:

  • Vivian Shin, Brand Building & Market Development at Nutiva
  • Binsen J. Gonzalez, CMO of Singular Sound
  • Michelle Burtchell-Spector, VP of Marketing at Salsify
Bot Assaults and the Drag on Marketing

Bot Assaults and the Drag on Marketing

This webinar dives into:

  • How the battle against click fraud can be won, and what no longer works
  • How programmatic ad buys are compromised, and how to solve this challenge
  • Latest stealth bot that is grabbing affiliate revenue, riding on the coattails of real human transactions
  • The business impact to marketing across all types of bots
  • How to detect and protect your marketing programs and budgets

Speakers:

  • Jack Chiang, Former Affiliate Marketing Manager at Shutterfly
  • Ido Safruti, CTO of PerimeterX
  • Jamie Clarke, Co-Founder & CEO from Live Out There Inc.
From Blast Emails to a Scientific Segmented Strategy

From Blast Emails to a Scientific Segmented Strategy

Key highlights from this webianr session:

  • Businesses which implement segmented customer marketing see an increase in all key customer KPIs within weeks of deploying their strategy
  • Blast email campaigns leave money on the table and drive customers away
  • Customers have come to expect brands to communicate with them in a personalized, emotionally intelligent manner

Panelists:

  • Kristy Schoebel, Email Marketing Manager, Silver Star Brands
  • Brad Wilson, Digital Marketing Manager, Robbins Brothers
  • Yoav Susz, Director of Business Development, Optimove

How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers

How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

  • Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
  • Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
  • Campaigns that are differentiated enough from competitors’
  • Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

  • Sameer Patel, CEO of Kahuna
  • Rich Lesperance, CMO of Swap.com
  • Brett Goldberg, Co-CEO & Co-Founder of TickPick
  • Ted Silverman, Director, Member Communications, from Rue La La
How to Target In-Market Shoppers and Double Your Engagement Rates

How to Target In-Market Shoppers and Double Your Engagement Rates

Tune in to see how V12 Data and BMW discussed:

  • Implementing omnichannel strategies to target in-market shoppers
  • Identifying consumers who have recently visited your store—or a competitor's location
  • Lessons learned on turning in-market shoppers into new customers

Speakers:

  • Anders Ekman, CEO of V12 Data
  • Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW
Uncorking IWA Wine's Success Through Unified Data

Uncorking IWA Wine's Success Through Unified Data

View our latest webinar with Oracle NetSuite and IWA Wine Accessories to:

  • Understand what is a unified data platform is, and how it can benefit retailers
  • Realize how a unified data platform can lead to better customer experience
  • Know the impact data management has on running a more efficient retail organization
  • Learn how IWA switched to a unified cloud-based data platform

Speakers:

  • Ben Argov, President at IWA Wine Accessories
  • Chris Benner, Senior Industry Principal for Retail at Oracle NetSuite
How Monoprice leveraged AI-driven site search & clever merchandising to increase conversions

How Monoprice leveraged AI-driven site search & clever merchandising to increase conversions

Key Takeaways:

  • Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
  • Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
  • Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

  • Nelson Fisher, Product Manager, Monoprice
  • Monal Patel, Chief Product Officer, Unbxd
New Data: What Wins Consumers’ Trust Online

New Data: What Wins Consumers’ Trust Online

Key Takeaways:

  • Discern what digital content and product page characteristics consumers actually care about from the rest
  • Find out what motivates consumers to pay more while shopping online
  • Hear how consumer preferences differ by product type and age range

Keynote Speaker:

  • Malcolm Faulds, EVP of Marketing, Salsify
Mastering Audiences to Deliver Personalized Experiences

Mastering Audiences to Deliver Personalized Experiences

Key Takeaways:

  • Understanding the differences between managing and mastering audiences
  • Discovering a path to achieve audience mastery 
  • Uncover best practices and lessons learned on how to apply audience mastery in your organization

Speakers:

  • Steve Riegel, Sr. Director, Audience Innovation, Merkle
  • Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe