Webinars

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

• Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
• Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
• Campaigns that are differentiated enough from competitors’
• Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

• Sameer Patel, CEO of Kahuna
• Rich Lesperance, CMO of Swap.com
• Brett Goldberg, Co-CEO & Co-Founder of TickPick
• Ted Silverman, Director, Member Communications, from Rue La La

Tune in to see how V12 Data and BMW discussed:

• Implementing omnichannel strategies to target in-market shoppers
• Identifying consumers who have recently visited your store—or a competitor's location
• Lessons learned on turning in-market shoppers into new customers

Speakers:

• Anders Ekman, CEO of V12 Data
• Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd

Key Takeaways:

• Discern what digital content and product page characteristics consumers actually care about from the rest
• Find out what motivates consumers to pay more while shopping online
• Hear how consumer preferences differ by product type and age range

Keynote Speaker:

• Malcolm Faulds, EVP of Marketing, Salsify
  

Key Takeaways:

• Understanding the differences between managing and mastering audiences
• Discovering a path to achieve audience mastery 
• Uncover best practices and lessons learned on how to apply audience mastery in your organization

Speakers:

• Steve Riegel, Sr. Director, Audience Innovation, Merkle
• Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe

Discover how to drive e-commerce conversions through emulating that same in-store luxury experience online: 

• Analyze the trends and learn how to thrive in a heavily saturated world of e-retail
• Understand how personalized AI can transform and boost the success of your business
• Featured customer case study to speak to success of implementing AI personalization within their retail site

Speakers:

• Amede Hungerford, Chief Marketing Officer at Reflektion, Inc.
• Shai Tamari, Solution Architect, at Reflektion, Inc.