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Maximizing Results with First-Party Data
For years, many retailers have been reliant upon third-party cookies for certain types of advertising. They must now find new ways to track customer data and continue their efforts to personalize ads and experiences. First-party data is now becoming one of the most essential resources in marketing as a result. This report explores some of the methods retailers can use to transform their marketing strategies and maximize marketing, advertising, and sales results with first-party data.
Maximizing Results with First-Party Data:
For years, many retailers have been reliant upon third-party cookies for certain types of advertising. They must now find new ways to track customer data and continue their efforts to personalize ads and experiences. First-party data is now becoming one of the most essential resources in marketing as a result. This report explores some of the methods retailers can use to transform their marketing strategies and maximize marketing, advertising, and sales results with first-party data.