Whitepaper & Video Center

Generative AI Trends in Retail and eCommerce

Retailers already use generative AI (GenAI) to provide personalized product recommendations, generate accurate forecasts of future demand, and more. However, there are still significant questions and challenges surrounding the use of generative AI in the sector, particularly when it comes to ethics and consumer sentiment. This report reveals what future capabilities lie in store for this technology in the retail industry. It also explores what retailers are doing to successfully leverage AI in the current retail environment and how they plan to expand their use of AI in the future.


Future Customer Journeys

This report explores the critical role of advanced technologies like CX platforms, automation, artificial intelligence, and real-time data analytics in improving the customer experience in retail and eCommerce environments. The report also underscores the importance of automation in creating personalized customer journeys and the crucial role of AI and real-time data analytics in enhancing the customer experience.


Advanced Personalization in Retail & eCommerce

Personalization has become a hallmark of retail eCommerce marketing and sales because it provides customers with a more tailored experience and improves customer loyalty. Many retailers and brand manufacturers have leveraged personalization to great effect over the past few years. This report explores how retailers can use new technologies and customer-centric strategies to move beyond demographic personalization and deliver targeted experiences for each customer.


Emerging Technologies in the Retail Sector

Retail technology is playing an increasingly important role in shaping the consumer shopping experience. From automated customer service solutions to immersive online shopping experiences, the latest tools are forever altering the way retailers interact with and serve their customers. This report explores the latest technology trends in the retail industry, revealing how businesses can leverage new solutions to improve the customer experience across multiple touchpoints. It also examines some of the challenges retailers face in deploying new technology and what plans they have for the future.


The Expanding Role of Marketplace eCommerce in Retail

Despite the ongoing dominance of giants like Amazon, the retail eCommerce space is becoming more competitive. Not only are more brands and retailers selling products on third-party marketplaces, but they have begun launching marketplaces themselves to target niche audiences and generate more return business. This report explores how retailers are expanding upon the fundamentals of marketplace eCommerce to create a more lucrative future. It also identifies the challenges and opportunities associated with selling on third-party marketplaces and launching one internally.


Policy Abuse and Its Impact on Merchants: Global Benchmarks 2023

Lenient return policies, generous promo code offerings, and reseller options may have helped grow the ecommerce ecosystem, but Riskified’s research shows that abuse of these same policies has become a significant problem for merchants. In fact, Riskified’s data show that policy abuse costs some merchants even more than chargeback fraud, and likely amounts to more than a hundred billion dollars of loss across the ecommerce ecosystem. Riskified commissioned the WBR Insights research team to survey more than 300 leaders from a variety of merchant companies across the world, each reporting more than $500 million in total annual revenue.


The Key Challenges Facing Retailers Today (and How to Solve Them): An eTail Innovation Briefing

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives that capture the moment in time we’re living in. Now, we’re breaking down the main challenges facing retailers today, and how to solve them – from masting customer communications in eCommerce, to retaining customers, to embracing hyper-personalization, and more, we’ve truly got something for everyone.


Case Study: Walmart's Omnichannel Marketing Strategy

Despite recent gains by Amazon, Walmart remains the world’s largest company by revenue for now. The secret of Walmart’s success can be found in an agile and constantly evolving omnichannel marketing strategy. In this special case study, we take a deep dive into some of innovations in marketing which are keeping Walmart at the top of its game and one cautionary tale which could derail it if it’s not careful.


Going Behind the Scenes with Retail Powerhouses Paving the Way: An eTail Innovation Briefing

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives that capture the moment in time we’re living in. In our first innovation briefing to kick off the 2023 eTail events, we’re giving you exclusive access to how major retailers such as Amazon, Walmart, Tiffany & Co., Sephora and more are preparing for the year ahead and taking their strategies to the next level.