eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Ariel Kaye

Founder & CEO
Parachute Home

Ariel Kaye is the Founder and CEO of Parachute, the fast-growing home essentials brand based in Venice Beach. Long intrigued by the interplay of design and wellness, Ariel established Parachute to fulfill consumers’ needs for high quality bedding and a good night’s sleep.

Within two years, Forbes declared that “Parachute Wins Over Millennials Tired Of Chain Store Bedding.” The brand has been called one of the “25 Hot Los Angeles Startups to Watch” by Business Insider, and has been featured in notable publications including The New York Times, The Wall Street Journal, Architectural Digest and ELLE DECOR. 

Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York. Her experience yielded invaluable insight to consumer purchase behavior and the public’s growing interest in quality, craftsmanship and social responsibility – now tenets of the Parachute brand.

Ariel earned a Master's Degree in Media Studies from the New School, a Bachelor of Arts Degree from the Gallatin School at NYU. She is also a certified yoga instructor and aspiring surfer.

8:55 AM Keynote Disruption Panel Remix: Start-Ups: Started From The Bottom (Now They're Here)

Do you ever wonder how the very best pureplays got their big break? And how they pushed the envelope in order to thrive in a fiercely competitive eCommerce landscape? Join three startups as they look back on their past twelve months of hustle, and explain what they focused on first to make their concepts turn into reality:
• Emphasizing responsiveness to customer needs
• Taking a technology first approach to growth 
• How to build your digital team from the ground up