February 22 - 25, 2027
JW Marriott Desert Springs Resort, CA
Honest conversations, real-world lessons, and ideas that drive action.
CEO
Bombas
Chief Retail Officer
Ulta
Chief Merchandising Officer
REI
CMO
Allivet
CMO
Saatva
Chief Technology and Digital Transformation Manager
Lovesac
SVP, Digital and Customer Care
JD Sports North America
VP, Brand
Sur La Table
Head of Performance Marketing
Lulu’s
Senior Director Product Management- eCommerce
Target
President & CEO
SMCP North America
(Sandro, Maje, Claudie Pierlot)
President
Performance Beauty Group
VP, eCommerce
Dôen
VP, Digital Commerce
Stanley 1913
Sr. Director, DTC, Analytics & Strategy, Data Science
Unilever
CMO
Select Blinds
Access
With a 1:1 practitioner to vendor ratio and more retailer programming than you’ll find at other events this size, eTail gives retailers more time with each other. From the C-Suite Retreat, Women in eTail, First Timers, Cabana Meetups, and Problem-Solving Roundtables, every format is designed to make peer connections easier.
Proof
An agenda built around real retail challenges, with leaders sharing how they’re approaching AI, protecting margins, improving customer experiences, driving retention, and building more profitable growth. Through retailer-led sessions, case studies, and practical conversations, you’ll hear what’s working and what you can take back to your own business.
Experience
Four days in Palm Springs give you more ways to build relationships beyond the conference room. Grab a drink by the pool, keep the conversation going over dinner, or connect on the golf course. It’s a destination you’ll want to be in, not just a trip you have to take.
For over 25 years, eTail has been more than a conference—it’s been a catalyst for transformation in retail. Now, we’re evolving into a 365-day-a-year ecosystem built to support your growth every step of the way. Whether you’re looking for fresh insights, expert perspectives, or new ways to connect with peers, eTail is here to grow with you, all year long.
Growth starts with great experiences. At eTail, you’ll level up, make real connections, and have a blast doing it.