Transforming Retail. Together.
On February 26, the top minds at America's most successful retailers will gather to plan retail strategies for growth in 2018 and beyond. No commercials or egos: just hundreds of strategic takeaways.
2018 Featured Speakers
Here are some of the leading minds in retail who presented at eTail.
Exploring Digital Transformation
Birkenstock USA, LP
Managing An Iconic Brand
Head of Search & Experimentation
Sarah Veit Wallis
Creating a New Future of Retail
Evolving Digital For The Future
One Customer, Unified Commerce Mentality
Head Of Customer Facing Product
User Experience Optimization
SVP Media + Analytics
TechStyle Fashion Group
Machine Learning Advertising
EVP Strategic Innovation & Digital Experience
Omni Experiences For Retention
Chief Experience Officer
Customizing User Experiences
Miki Racine Berardelli
Being a Digital Leader
Founder & CEO
Shaping Loyal Online Communities
Tailoring Customer Experiences
Chief Merchandising Officer
Balancing The Art & Science Of Merchandising
SVP Global Operations
Rethinking Delivery And Fulfillment
Unifying Commerce Experiences
The eTail Audience
From the Billion dollar club, to the start-ups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.
"eTail has set the bar pretty high for digital conferences. Great content and spectacular events. It’s going to be hard to be wowed at the other conferences."- Anshuman Taneja, VP, Product & UX, American Eagle Outfitters
What You'll Learn
At eTail, we are obsessed with ensuring we are discussing your top challenges to find results to bring back to your business. Some of the key topics covered at eTail West 2018 included:
- Cutting Through: How The World’s Largest Retailer Is Creating A New Future Of Retail, One Fashionable Experience At A Time
- The Art & Science Of Customer Engagement
- AI And Machine Learning: Do You Really Know Who Your Customer Is?
- Machine Learning for Modern Advertisers (How To Stand On The Shoulders Of The Giants)
The past 18 months have been busy across the ecommerce landscape, and at Walmart ecommerce. In this session with the Fashion leadership team, we’ll discuss their recent moves to elevate the Fashion experience across Walmart.com and Jet.com within the context of a rapidly changing retail, technology, and customer landscape.
Sarah Veit Wallis, VP/GM Lifestyle, Walmart
Preston Bottomy, GM, Menswear, Accessories and Prestige Beauty, Jet.com/Walmart.com
Customers have limited time and unlimited choices when it comes to discovering new products. As a result, they are gravitating toward experiences that are highly curated and personalized with brands they trust. In this session, you’ll learn how Gap is using data in new ways to deliver more informed decisions and drive the Gap brand global online business into the future.
John Statford, SVP Gap Global Online, Gap Inc./ Gap
Chris Chapo, VP Customer Data and Analytics, Gap Inc/Gap
While Costco may be membership based, it strives to drive personalization initiatives to deliver revenue through relevance. Robb Walters presents methods for AI and ML so you, too, can catch the buzz for these top practices:
- Cleaning unusable data to make connections for your AI/ML strategies
- Measuring the right customer KPIs
- Turning powerful data into action for top AI practices
- Using robust first party data to understand where the customer is—and where in the purchase funnel to push accurate content
Robb Walters, Head of Product & Customer Experience, Costco Wholesale
We’ve heard all of the buzz words (machine learning, big data, AI…), and many of us are enthusiastically embracing the data revolution. It can be dizzying to know where to start, or how to drive actionable, let alone profitable, insights. The folks sitting on the biggest treasure troves of data are the same folks who are also the key media partners for modern advertisers. Who knows more about you than Facebook & Google? In this session we will explore how modern advertisers can make the most of their relationships with today’s media giants, and mix in their own first party data for-the-win.
Laura Joukovski, SVP Media + Analytics, TechStyle Fashion Group
Who Attends eTail
Press at eTail
Our press interviewers know how to ask the right questions and bring you the most interesting conversations.
Co-Host, Material World
Retail Business Reporter
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Real Reviews From Real Attendees
See why the community rates eTail as the number one eCommerce and multi-channel event of its kind.