eTail West 2018

February 26 - March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Media Center - eTail West

Webinars

VideoVideo

  • How Walmart Manages And Optimizes Online PromotionsHow Walmart Manages And Optimizes Online Promotions
    Key highlights include topics such as:
    • Get insights into how Amazon manages campaign performance
    • Learn how page speed affects user engagement and conversion metrics
    • Find out what causes the most common performance issues
    • Learn how leading retailers are running, monitoring, and optimizingtheir campaigns
    • Discover tools that go far beyond what Google Analytics can tell you
    Speakers:
    • Tammy Everts, Senior Researcher & Editorial Director, SOASTA
    • Meredith Wollman, Manager, Customer Marketing, Walmart.com
  • Advocacy Marketing & the 5 Types of ReferralAdvocacy Marketing & the 5 Types of Referral

    eTail Webinar: Advocacy Marketing & the 5 Types of Referral

    Join this webinar and build the perfect referral program for your brand. Key topics include:

    • What type of referral program is right for your brand
    • The importance of an advocate
    • How to recruit your advocate army
    • Real-world examples of different referral programs

    Featured Speaker

    • Jen Gray, Director of Marketing at Extole
  • From Research to Buy: Delivering Digital Product Content that Drives SalesFrom Research to Buy: Delivering Digital Product Content that Drives Sales

    From Research to Buy: Delivering Digital Product Content that Drives Sales

    This expert webinar will outline the best practices ecommerce leaders should use to drive the most impactful product content to market, including:

    • Improving product descriptions
    • Leveraging customer reviews
    • Implementing efficient workflows

    Speakers

    • Vivian Shin, Brand Building & Market Development at Nutiva
    • Binsen J. Gonzalez, CMO of Singular Sound
    • Michelle Burtchell-Spector, VP of Marketing at Salsify
  • Bot Assaults and the Drag on MarketingBot Assaults and the Drag on Marketing

    eTail Webinar: Bot Assaults and the Drag on Marketing

    This webinar dives into:

    • How the battle against click fraud can be won, and what no longer works
    • How programmatic ad buys are compromised, and how to solve this challenge
    • Latest stealth bot that is grabbing affiliate revenue, riding on the coattails of real human transactions
    • The business impact to marketing across all types of bots
    • How to detect and protect your marketing programs and budgets

    Speakers

    • Ido Safruti, CTO of PerimeterX
    • Jack Chiang, Former Affiliate Marketing Manager at
  • Mastering a Seamless B2B/B2C Omni-Channel ExperienceMastering a Seamless B2B/B2C Omni-Channel Experience

    Mastering a Seamless B2B/B2C Omni-Channel Experience

    By viewing this on-demand webinar, Forrester Research and Enesco will lay out the:

    • Understand the B2B Commerce Landscape
    • Learn best practices that B2B merchants can implement in 20
    • Discover how easy it is for B2C merchants to implement a B2B commerce website
    • Learn the top priorities facing B2B merchants

    Speakers

    • Andy Hoar, Principal Analyst at Forrester Research
    • Pam Schechtm
  • eTail Webinar: Drive Revenue and Re-Engage Customers with EmaileTail Webinar: Drive Revenue and Re-Engage Customers with Email

    eTail Webinar: Drive Revenue and Re-Engage Customers with Email

    By viewing this on-demand webinar, Unique Vintage and Bronto Software will lay out the:

    • Learn how abandon cart messages can increase revenue and conversion rates
    • Practical planning guides for holiday marketing
    • Hear how Unique Vintage leveraged different email marketing techniques to re-engage customers and drive revenue

    Speakers

    • Courtney Lear Wallace, Digital Marketing & Ecommerce Director of Unique Vintage
    • Joe Stickney, Manager of Demand Generation at
  • 6 Ways to Improve your Mobile Checkout Process and Convert Customers6 Ways to Improve your Mobile Checkout Process and Convert Customers

    6 Ways to Improve your Mobile Checkout Process and Convert Customers

    By viewing this on-demand webinar, Baymard Institute and Moovweb will lay out the:

    • Common errors that lead to high cart abandonment rates
    • Best practices for reducing friction and increasing conversions
    • Techniques for instilling trust and confidence among your e-commerce customers

    Speakers

    • Jamie Appleseed, Co-Founder of Baymard Institute
    • Haresh Kumar, Vice President of Marketing at