eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Media Center - eTail West

Webinars

VideoVideo

  • Advocacy Marketing & the 5 Types of ReferralAdvocacy Marketing & the 5 Types of Referral

    eTail Webinar: Advocacy Marketing & the 5 Types of Referral

    Join this webinar and build the perfect referral program for your brand. Key topics include:

    • What type of referral program is right for your brand
    • The importance of an advocate
    • How to recruit your advocate army
    • Real-world examples of different referral programs

    Featured Speaker

    • Jen Gray, Director of Marketing at Extole
  • From Research to Buy: Delivering Digital Product Content that Drives SalesFrom Research to Buy: Delivering Digital Product Content that Drives Sales

    From Research to Buy: Delivering Digital Product Content that Drives Sales

    This expert webinar will outline the best practices ecommerce leaders should use to drive the most impactful product content to market, including:

    • Improving product descriptions
    • Leveraging customer reviews
    • Implementing efficient workflows

    Speakers

    • Vivian Shin, Brand Building & Market Development at Nutiva
    • Binsen J. Gonzalez, CMO of Singular Sound
    • Michelle Burtchell-Spector, VP of Marketing at Salsify
  • Bot Assaults and the Drag on MarketingBot Assaults and the Drag on Marketing

    eTail Webinar: Bot Assaults and the Drag on Marketing

    This webinar dives into:

    • How the battle against click fraud can be won, and what no longer works
    • How programmatic ad buys are compromised, and how to solve this challenge
    • Latest stealth bot that is grabbing affiliate revenue, riding on the coattails of real human transactions
    • The business impact to marketing across all types of bots
    • How to detect and protect your marketing programs and budgets

    Speakers

    • Ido Safruti, CTO of PerimeterX
    • Jack Chiang, Former Affiliate Marketing Manager at
  • Mastering a Seamless B2B/B2C Omni-Channel ExperienceMastering a Seamless B2B/B2C Omni-Channel Experience

    Mastering a Seamless B2B/B2C Omni-Channel Experience

    By viewing this on-demand webinar, Forrester Research and Enesco will lay out the:

    • Understand the B2B Commerce Landscape
    • Learn best practices that B2B merchants can implement in 20
    • Discover how easy it is for B2C merchants to implement a B2B commerce website
    • Learn the top priorities facing B2B merchants

    Speakers

    • Andy Hoar, Principal Analyst at Forrester Research
    • Pam Schechtm
  • eTail Webinar: Drive Revenue and Re-Engage Customers with EmaileTail Webinar: Drive Revenue and Re-Engage Customers with Email

    eTail Webinar: Drive Revenue and Re-Engage Customers with Email

    By viewing this on-demand webinar, Unique Vintage and Bronto Software will lay out the:

    • Learn how abandon cart messages can increase revenue and conversion rates
    • Practical planning guides for holiday marketing
    • Hear how Unique Vintage leveraged different email marketing techniques to re-engage customers and drive revenue

    Speakers

    • Courtney Lear Wallace, Digital Marketing & Ecommerce Director of Unique Vintage
    • Joe Stickney, Manager of Demand Generation at
  • 6 Ways to Improve your Mobile Checkout Process and Convert Customers6 Ways to Improve your Mobile Checkout Process and Convert Customers

    6 Ways to Improve your Mobile Checkout Process and Convert Customers

    By viewing this on-demand webinar, Baymard Institute and Moovweb will lay out the:

    • Common errors that lead to high cart abandonment rates
    • Best practices for reducing friction and increasing conversions
    • Techniques for instilling trust and confidence among your e-commerce customers

    Speakers

    • Jamie Appleseed, Co-Founder of Baymard Institute
    • Haresh Kumar, Vice President of Marketing at
  • The Next Generation of Referrals: Everyone, EverywhereThe Next Generation of Referrals: Everyone, Everywhere

    The Next Generation of Referrals: Everyone, Everywhere

    By viewing this on-demand webinar, Extole and Advanced Auto Parts will walk you through:

    • Referrals throughout the entire customer journey
    • Real-life API use cases
    • The Advance Auto Parts program
    • How Extole supports you

    Speakers

    • Heath Bradbury, Manager, Digital Marketing & Innovation at Advance Auto Parts
    • Jen Gray the Director of Marketing at Extole
  • The 2015 Mobile Opportunity: Shifting M-Commerce StrategiesThe 2015 Mobile Opportunity: Shifting M-Commerce Strategies

    In this webinar you will learn:

    • How mobile has become the lynchpin of omnichannel strategy
    • What the next round of mobile commerce innovation will be
    • How retailers are grappling with the challenge of mobile transaction fraud
    • How to mitigate shopping cart abandonment

    Speakers

    • Ingrid Pinheiro, Marketing Director, Jumio
    • Alyssa Merritt, Head of Strategy, Urbanairship

    Sponsored by: Jumio and Urbanairship

  • Everything You Want to Know About Programmatic Media Buying, But Are Afraid to AskEverything You Want to Know About Programmatic Media Buying, But Are Afraid to Ask

    Featuring: Avi Spivack, Senior Director of Product Commercialization, Adroit Digital

    In this webinar you will learn:

    • What programmatic is and is not
    • How retailers are growing their buyer base with programmatic
    • How retailers are using programmatic to drive better conversions
    • Actionable steps to start leveraging the power of programmatic

    Key Knowledge Partner: Adroit Digital

  • Calculating Customer Lifetime Value - From Analysis to LoyaltyCalculating Customer Lifetime Value - From Analysis to Loyalty

    Featuring Colin Zima, Chief Analytics Officer, Looker

    In this webinar you will learn about and see examples of:

    • Calculating customer lifetime spend, including how to analyze what percent of your customers have purchased and their distribution of lifetime purchases over time.
    • Real-world examples for applying lifetime value (LTV) to drive decisions, such as where to focus marketing and how to drive repeat purchases.
    • How to use modern web-based analytics tools to foster collaboration, explore your data in greater depth, and ensure cross-company use of data to drive smarter growth.

    Speakers

    • Al Ghorai, VP of Finance, Planning and Analytics, ThredUp
    • Colin Zima, Chief Analytics Officer, Looker
    Sponsored by: Looker