Laura Joukovski

SVP, Media TechStyle

Laura Joukovski (LJ) is SVP of Media at TechStyle, where she leads a global team responsible for end-to-end global customer acquisition from creatives, to media buying to measurement and attribution.  She oversees a media budget of $125M+ across TechStyle’s portfolio of brands, including JustFab, ShoeDazzle, Fabletics and Fabkids.  Over the past five years she has helped to build and scale the TechStyle brands in a variety of roles, including launching the Fabletics brand, leading the Analytics team to fuel data-driven decisions across brands and geographic regions, and scaling a world-class internal media buying agency servicing all TechStyle’s brands.  

Prior to joining TechStyle, LJ was on the founding team of FabKids as COO/CFO.  FabKids was acquired by TechStyle (formerly JustFab, Inc.) in January 2013.  LJ’s start-up experience also includes scaling Tea Collection, a high-end children’s apparel brand in San Francisco, where she served as COO/CFO from early stages to a profitable, multi-channel venture. She’s worked in larger companies also, both as a management consultant with Booz Allen Hamilton and in house with Levi Strauss & Co. LJ loves tackling tough business challenges and has a strong track record of growth hacking by digging in and deeply understanding the numbers and the key drivers for profitable growth.  She’s skilled at partnering with stakeholders at all levels to get results.