Segment is the leading customer data platform (CDP), and helps brands accelerate growth by making good data accessible and beneficial for all teams. Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by the most innovative brands in the world—including Bonobos, Peloton, Intuit, and Instacart—to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.