Second Measure is a Silicon Valley technology company that gives corporate decision makers and investors a daily view into how consumers behave. Using data from billions of transactions, Second Measure has created a self-service platform for daily tracking and real-time exploration of thousands of public and private companies. Consumer brands can benchmark themselves against their competitors, dive into regional performance, and develop rich buyer personas based on spending behavior. Investors can identify fast-growing companies, validate investment theses, and track company performance intra-quarter.