ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice. Bringing the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands, ownerIQ is powering a new data economy: The Second-Party Data marketplace. This new market provides better quality data inputs to power all marketing tactics, and enables new retailer and brand aligned strategies for sell-through. Voted Best Data Management Platform by Digiday, ownerIQ directly ingests data on consumer engagement with a brand’s website, ecommerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within platform according to the brand’s preferences regarding security and usage. With ownerIQ, marketers know exactly where their data is sourced. Now marketers not only know what data they are buying, but have the ability to choose the data that is the most relevant to them.