February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Lob is a software platform that allows marketing teams to
use direct mail as a part of omnichannel campaigns across the customer
lifecycle. Lob takes the traditional, largely manual, process of proofing,
printing, and mailing, and turns it it into an automated service that
integrates with CRM, marketing automation, and data tools. Using Lob, companies
can trigger direct mail based on customer behavior or
milestones, deeply personalize each piece of mail, and have full
visibility into mail delivery for experimentation and attribution.