Lob is a software platform that allows marketing teams to use direct mail as a part of omnichannel campaigns across the customer lifecycle. Lob takes the traditional, largely manual, process of proofing, printing, and mailing, and turns it it into an automated service that integrates with CRM, marketing automation, and data tools. Using Lob, companies can trigger direct mail based on customer behavior or milestones, deeply personalize each piece of mail, and have full visibility into mail delivery for experimentation and attribution.