Faraday is a consumer prediction platform that empowers marketers to reach, engage, and retain their ideal customers with no-code AI. Our cookie-less third-party data and ethically-built predictive models plug into your marketing stack to accelerate campaigns and future proof your customer acquisition and retention strategy. Faraday allows you to enrich and capture greater value from your first-party customer data with the Faraday Identity Graph, containing hundreds of attributes on 300M+ US consumers. Our predefined ML models make it quick and easy for marketers to gain key insights into their customers and operationalize predictable growth at scale. All while using tools you already use, like direct response campaign platforms, Klaviyo, Segment, and Iterable, and without writing a line of code.