Dynamic Yield by Mastercard empowers businesses to anticipate and identify customer behavior and preferences, respond with tailored content, products, and offers across digital channels, and continuously optimize experiences—all from one flexible, open-ended, and agnostic operating system. Experience OS activates personalization for all industries, integrating purpose-built AI technologies alongside Mastercard’s proprietary predictive models (based on 175 billion transactions) to help teams deliver unparalleled customer empathy and define a competitive edge.