Custora is an advanced customer segmentation platform that puts the power of predictive analytics in the hands of marketers. We help retail brands improve the ROI of their email, display, direct mail, and Facebook campaigns. Custora aggregates data from disparate sources, surfaces smart (and predictive) customer segments, integrates with systems of engagement to execute more effective acquisition and retention campaigns, and measures the impact at the customer level. Over 100 brands including Lucky Brand, Ann Inc., Bonobos, Crocs, and Teleflora use Custora to acquire higher value customers, increase revenue from existing customers, and improve team efficiency.