February 22 - 25, 2021
JW Marriott, Palm Springs, CA
American First Finance (Past Sponsor)
American First Finance is a FinTech platform enabling retailers to increase same store sales through increased approval rates on financed transactions to financially under served or credit-challenged customers. We help merchants checkout more shoppers, faster and with higher tickets. Whether you choose our installment loan solutions or our lease-to-own solutions, we provide customized programs that suit your company’s unique, operational needs. Text-to-apply, omni-channel eCommerce, cloud-based portal or point-of-sale integration – we have the technology platform to help you meet your shoppers where, how, and when they want your products and services. Our superior technology uses a proprietary underwriting system that enables each consumer to receive an offer customized directly to their creditworthiness within minutes.