Zulma Acuna Morris

Sr. Customer Experience Specialist FASHIONPHILE

Zulma Acuña Morris is a strategic CX and loyalty leader with 8+ years across SaaS, DTC, startups, and luxury retail. At FASHIONPHILE, she manages the Partner Program, oversees review channels for 15 locations, and supports the launch of a new loyalty program—work centered on identifying friction in the journey and turning insights into conversion and retention gains. Previously, she influenced a $120M pipeline at Illumina through high-impact executive briefings, scaled Nomadica’s DTC subscriptions 10x on Shopify, and sustained 98% retention across 400–450 accounts at PetDesk. At eTail, Zulma shares practical playbooks for spotting and solving friction points—aligning teams, systems, and messaging to deliver seamless retail experiences that drive measurable growth.