February 23 - 25, 2021
Day Two – Wednesday, February 24, 2021
Wednesday, February 24th, 2021
With a surge in consumers interacting with brands online, digital is now at the heart of your brand — and everyone else’s. Key events in 2020 accelerated the need for JCPenney, a century-old retailer, to become a digital-first brand in less than a year.
Hear Andy Ma of JCPenney talk about the brand’s digital transformation and how he harnessed the power of Medallia and Quantum Metric, to:
· Adapt and Innovate. Understand what issues to address immediately, know how and where to focus resources and predict what customers will want next
· Engage in the Moment. Make every customer interaction count — communicating, gathering customer signals and responding in real time
· Create Seamless Experiences. Measure and consolidate data across all digital touchpoints and sources to deliver fast, easy and more personalized digital experiences.