Will Harrington

Managing Director, Emerging, Americas Criteo

Will Harrington is the Managing Director, Emerging Americas at Criteo, where he leads revenue growth and market expansion through strategic partnerships and innovative ad solutions. With expertise in media, ad tech, and emerging technology, he is committed to helping brands and advertisers succeed with data-driven strategies and Criteo’s cuttingedge technology. Passionate about the evolving ad tech landscape, Will focuses on unlocking new opportunities that drive measurable outcomes.

Before joining Criteo, he held senior leadership roles at VaynerX, MiQ, and AOL, where he built and scaled high-performing programmatic trading teams, forged strategic partnerships, and drove significant revenue growth across digital media.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

3:15 PM Track 2: PANEL DISCUSSION: Designing A Flexible, Enhanced Web Experience That Streamlines The Customer Journey

Focusing on providing a solid, dynamic customer experience and testing out new functionality at each given moment
Building the foundation for your site overhaul: constructing a platform that can respond quickly and flexible
Rebuilding tools into your new platform as needed (such as A/B testing)
Conducting effective and efficient tests of your site to provide relevant and timely feedback to continue improvements in the future

Check out the incredible speaker line-up to see who will be joining Will.

Download The Latest Agenda