Wendy Wildfeuer

Co-Founder Motom

Wendy Wildfeuer is a leading expert in the creator economy and social commerce, helping brands and retailers turn creator marketing into scalable, sustainable revenue through Motom’s white-label creator storefront solution, Anchor. Wendy’s career spans leading marketing and monetization for iconic teen brands such as dELiA*s, Alloy, and Gossip Girl. She also played a pivotal role in the rise of YouTube influencer networks and spearheaded NBCU’s first original digital IP production deal for brands with Broadway Video, creators of Saturday Night Live. A recognized innovator at the intersection of retail, tech, and media, Wendy brings extensive expertise to eTail 2025 as brands look to take back control of the shopper journey in a rapidly evolving digital landscape, where social commerce is a critical pillar of a unified commerce strategy.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:25 PM Chairperson's Opening Remarks

3:15 PM Panel: Reimagining Your Stores For A Digital First Customer

Transforming physical store experiences into seamless digital interfaces for enhanced accessibility.
Integrating virtual reality (VR) and augmented reality (AR) technologies to simulate in-store interactions online.
Implementing omnichannel strategies to unify digital and physical shopping experiences.
Utilizing data analytics to personalize online interactions and optimize customer journey mapping.

4:15 PM Panel Discussion: How Convenient! Meeting The Customer Wherever They Are to Exceed Their Expectations

Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
Thinking strategically about the entire journey and eliminating customer pain points
Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs

Check out the incredible speaker line-up to see who will be joining Wendy.

Download The Latest Agenda