eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Vijay Ramachandran, Vice President, Marketing Strategy & Planning at Pitney Bowes
Pitney Bowes Logo

Vijay Ramachandran


Vice President, Marketing Strategy & Planning
Pitney Bowes

Check out the incredible speaker line-up to see who will be joining Vijay.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021


12:05 PM WORKSHOP: Retail Reset: How 10 Months Of Pandemic Life Reshaped What Consumers Expect From The Online Order Experience

We field surveys every week and uncover new intersections between current events, culture, and ecommerce logistics. What we’ve learned will surprise you, including:


·        How many consumers are now willing to pay for fast shipping (and what ‘fast’ even means now)

·        How much value consumers now associate with branded packaging

·        The #1 preferred returns drop off location for pandemic-weary consumers


This workshop will uncover new truths about consumer expectations and the order experience—from fulfillment and delivery through returns and cross-border transactions. As a bonus—only open to program participants—you’ll help design the next set of questions we’ll ask in our weekly polling…and get exclusive access to results before they’re published.