Trisha Craigen

Senior Manager, Partner Marketing Mejuri

Trisha Craigen leads Partner Marketing at Mejuri, the global jewelry brand celebrated for ethically crafted fine jewelry. At Mejuri, she has redefined influencer and affiliate programs, driving growth through data-driven, engaging content. Before joining Mejuri, Trisha spearheaded global ambassador initiatives and celebrity collaborations at Etsy, where she played a key role in expanding the brand's reach and cultivating impactful partnerships.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM Client Case Study: Unlocking a Scalable YouTube Creator Program with Mejuri

Mejuri and Agentio will dive into the power of YouTube creator integrations - the most elusive, untapped acquisition channel for marketers to crack
Capturing the most engaged audiences on social is tough, but hugely rewarding - there's no better medium than having creators share your brand's story for 90 seconds +, without interuption
What does it take to build a scalable program on YouTube? How do you measure it? How do you ensure authentic creator matches? How can YouTube inform your strategy across other paid social and influencer channels?

Check out the incredible speaker line-up to see who will be joining Trisha.

Download The Latest Agenda