February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Co-founder & Senior Vice President of New Markets
E-commerce brands are evolving quickly, integrating social networking components to attract the next generation of consumers. Poshmark, recently named as one of Forbes’ Next Billion Dollar Startups, pioneered the social shopping phenomenon, and the industry is taking notice: Instagram and Pinterest, for example, have added direct shopping features to their existing social platforms. Meanwhile, direct-to-consumer brands like Glossier are adding social interactions to their existing commerce platforms. Poshmark, a social commerce platform since day one, has long understood the power of a highly engaged community to drive transactions. Each Poshmark transaction is marked by human connection –– through shares, likes and comments –– creating a vibrant, ever-growing shopping community.
In this fireside chat, Tracy Sun, Co-founder & Senior Vice President of New Markets at Poshmark, will discuss why \ social commerce is the future of shopping. She will describe how Poshmark cultivates connection and relationship between platform users, turning them into repeat shoppers, driving conversion and inspiring brand loyalty.