eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Tom Logan, Co-Founder and CEO at Cohley
Cohley Logo

Tom Logan


Co-Founder and CEO
Cohley

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021


1:20 PM Always Be Testing: Combining Content & Data to Improve Digital Performance

Join Tom Logan, Co-Founder & CEO at Cohley, and Adam Bridegan, CMO at Rhone, as they discuss Rhone’s massive shift in strategy that included going from running 10 ad tests a week to 50+ per day, and the realization that Adam calls his “a-ha” moment. Tom and Adam will discuss how to strike the right balance between brand and creative testing, and how differentiating content at scale leads to discovering and serving more audience cohorts.


They will discuss:

  • Benefits and best practices of testing diverse content at scale to improve digital performance
  • Using the data collected via content testing to guide brand strategy and edge out competitors
  • Proactively using content as a means to discover and serve more audience cohorts