Tejas Manohar

Co-Founder and Co-CEO Hightouch

Tejas Manohar is the cofounder/co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, the leading company in the Customer Data Platform (CDP) space that was acquired by Twilio for $3.2B. At Segment, Tejas realized that many of the challenges of building a best-in-class CDP would be better solved on top of the data warehouse and a modern data stack and hence, he founded Hightouch. When Tejas isn’t thinking about data, he likes running and playing competitive table tennis.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM From (Data) Warehouse To Action: How Vuori Launched Personalized Marketing In Record Time by Hightouch

Vuori burst onto the leisurewear scene in 2015, and spent the pandemic years rapidly growing while quashing supply-chain issues. Customer experience in their marketing had been an afterthought, however, and communications felt generic and sometimes even spammy. Vuori knew they needed to build unified customer profiles, personalize their campaigns, and improve performance with A/B tests—fast. Learn how they accomplished this by giving their marketers self-service access to all of their data with Hightouch’s Composable CDP on Snowflake.

Audience learning objectives:

Understand simple strategies to start unifying customer profiles and personalizing retail marketing—even if your strategies have been 100% generic until now.
Discover how you can get initial value by personalizing with the data you already have
Learn about tools that help marketers self-serve access to your data, so they can act independently and iterate faster than ever before

Check out the incredible speaker line-up to see who will be joining Tejas.

Download The Latest Agenda