Ted Horan is the Vice President of Marketing and E-Commerce at RDO Equipment Co., where he leads a team of marketers and online sales experts to drive demand. RDO Equipment Co. specializes in selling and supporting intelligently connected equipment for agriculture, construction, environmental, irrigation, positioning, and surveying across 13 states west of the Mississippi River. The company represents leading manufacturers such as John Deere, Vermeer, Wirtgen Group, and Topcon.

Before joining RDO in 2015, Horan served as the Operating Partner for a restaurant group in the Upper Midwest.