Ted Horan

Vice President of Marketing & E-Commerce RDO Equipment Co.

Ted Horan is the Vice President of Marketing and E-Commerce at RDO Equipment Co., where he leads a team of marketers and online sales experts to drive demand. RDO Equipment Co. specializes in selling and supporting intelligently connected equipment for agriculture, construction, environmental, irrigation, positioning, and surveying across 13 states west of the Mississippi River. The company represents leading manufacturers such as John Deere, Vermeer, Wirtgen Group, and Topcon.

Before joining RDO in 2015, Horan served as the Operating Partner for a restaurant group in the Upper Midwest.

Monday, February 24: The Future Customer Journey Summit (retailer only)

2:45 PM Customer Journey: Client Case Study: How RDO Equipment Co. Built a Scalable, Customer-Centric Digital Ecosystem

When RDO Equipment Co., one of North America’s largest heavy equipment dealers, saw an opportunity to elevate their digital experience, they embarked on an Ecommerce transformation to better serve their customers. In this session, discover how RDO Equipment Co.'s journey can help retailers reimagine their own digital strategy. Learn how they seamlessly integrated content and commerce to create a unified, customer-centric digital ecosystem. See how they optimized the customer journey—from the first search to the final purchase—equipping their teams to deliver relevant and efficient digital interactions at scale. We’ll explore the key lessons from RDO’s success: modernizing systems, enhancing site performance, improving product discovery, and streamlining the purchase process. Retailers will walk away with actionable insights to accelerate their own digital evolution, elevate customer experiences, and drive higher conversions.

Check out the incredible speaker line-up to see who will be joining Ted.

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