Taryn Rayment is the Chief Marketing Officer at J.McLaughlin based in Brooklyn, New York. Previously, she was the Chief Marketing Officer at FTD, held leadership positions in marketing and ecommerce at Cole Haan and TUMI, and spent time on the digital agency side at True Action. Taryn received a Marketing degree from Rutgers Business School.
Tuesday, February 24
11:05 AM Main Stage: C-Level Panel: Being an Architect of Change: The Expanding Role of the CMO
Marketing leaders today are stepping into transformative roles that go far beyond traditional boundaries, becoming true architects of change within their organizations. As the retail landscape evolves at breakneck speed, CMOs must drive innovation, foster cross-functional collaboration, and lead cultural shifts that fuel growth and relevance.
During this panel, visionary CMOs share how they are reshaping the future of marketing—empowering teams, embracing new technologies, and steering their brands through continuous transformation to thrive in a rapidly changing world through:
- Driving cross-functional growth and shaping business models and revenue strategies beyond traditional marketing roles
- Optimizing spend, and guiding innovation across customer journeys
- Leading digital transformation initiatives, aligning technology, culture, and customer-centricity
- Building brands that stand for something by navigating social issues, ESG goals, and stakeholder trust with authenticity
Check out the incredible speaker line-up to see who will be joining Taryn.
Download The Latest Agenda