eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Steve Cristofaro, Director of Digital & E-commerce Marketing at Lee Valley Tools
Lee Valley Tools Logo

Steve Cristofaro

Director of Digital & E-commerce Marketing
Lee Valley Tools

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021

12:45 PM Keynote: How Lee Valley Is Transforming Their Online Experience With AI

In an exceptional year that witnessed a substantial traffic increase to their ecommerce site, Lee Valley decided to upgrade their search experience heading into Black Friday and it paid off - conversions from search increased by 30% and the bounce rate from search results decreased by 95%.


In this session, Steve Cristofaro, Director eCommerce and Digital Marketing, will share the Lee Valley story of digital transformation as a manufacturer and retailer of specialty woodworking and gardening tools. Their vision is to create an online experience that reaffirms their brand positioning as a trusted advisor. In order to achieve that vision, they are crafting experiences leveraging AI and focusing on the fundamentals that optimize customer interactions.