Steve Cristofaro

Director of Digital & E-commerce Marketing
Lee Valley Tools

Passionate about commerce technologies and digital marketing, Steve Cristofaro is a seasoned e-commerce professional working as Director of Digital & E-commerce Marketing at Lee Valley Tools. His past experiences include digital transformation programs in the travel and retail industries. Steve's passion for web and marketing is only rivaled by his love of a good espresso.

Check out the incredible speaker line-up to see who will be joining Steve.

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Day Three – Thursday, February 25, 2021

Thursday, February 25th, 2021

12:45 PM Keynote: How Lee Valley Is Transforming Their Online Experience With AI

In an exceptional year that witnessed a substantial traffic increase to their ecommerce site, Lee Valley decided to upgrade their search experience heading into Black Friday and it paid off - conversions from search increased by 30% and the bounce rate from search results decreased by 95%.

In this session, Steve Cristofaro, Director eCommerce and Digital Marketing, will share the Lee Valley story of digital transformation as a manufacturer and retailer of specialty woodworking and gardening tools. Their vision is to create an online experience that reaffirms their brand positioning as a trusted advisor. In order to achieve that vision, they are crafting experiences leveraging AI and focusing on the fundamentals that optimize customer interactions.